ShapelyTech welcomes Carol Mae Bigelow as Co-Founder and CTO, joining Wendy Heijne to lead the company's technology and product organization.
Read more
Wendy Heijne was recognized in the peer-nominated 2026 edition by Nordic Founders for developing software that eliminates fashion overproduction.
Read more
New tech platform integrates with e-commerce stores to automate custom measurements, pattern generation, and production workflows — helping fashion brands eliminate unsold inventory and lower return rates.
Read morePattern grading and standard size charts assume proportions that real bodies do not follow. Here is why a garment can match the chart and still not fit.
Read moreA size 40 in one store rarely fits like a size 40 in another. Why European clothing sizes differ — and what inconsistent sizing means for customers, returns and brands.
Read moreUp to 40% of the clothing produced each season goes unsold. Long lead times, bulk-order economics and fast-decaying trends explain why forecasts keep failing — and why ghost inventory keeps growing.
Read moreInsight: ShapelyTech founder Wendy Heijne on why fit failures start long before a customer ever tries something on — and what a decade of made-to-measure tailoring taught her.
Read moreThe EU's new ESPR rules stop brands from destroying unsold clothes — but overproduction itself remains untouched. Here's what actually changes, and why demand-driven production is becoming a business necessity.
Read moreShapelyTech is now live on the Shopify App Store, bringing our custom sizing and fit solutions directly to your storefront. Fit-related issues cause over 70% of apparel returns — we're here to turn “will this fit?” into “I love this look.”
This week we launched our new website at ShapelyTech! Alongside it, we've also launched our social media channels — more ways to connect, stay inspired, and be part of the conversation as we share updates, behind-the-scenes moments, and the vision driving what we're building.
View PDF
