New tech platform integrates with e-commerce stores to automate custom measurements, pattern generation, and production workflows, helping fashion brands eliminate unsold inventory and lower return rates.
ShapelyTech, a pioneer in fashion technology software, announced the official launch of its commercial software application designed to help fashion brands transition from speculative mass production to scalable, demand-driven manufacturing. Initially available as a seamless integration for Shopify merchants, the Shapely application allows apparel brands to offer made-to-measure sizing, adjustable garment features, and made-to-order options directly to online shoppers.
The global apparel industry faces severe structural inefficiencies, with up to 40% of garments produced ending up unsold and e-commerce return rates ranging between 30% and 50% – primarily driven by poor fit. By bridging customer sizing inputs directly to automated production orders, the ShapelyTech app eliminates the operational barriers that previously prevented brands from adopting made-to-measure models at scale.
The ShapelyTech platform provides an end-to-end infrastructure for modern fashion retail:
“Standard sizing was created for mass production, not real bodies,” said Wendy Heijne, Founder of ShapelyTech. “For years, brands have treated overproduction and high returns as the unavoidable cost of doing business. We built ShapelyTech to fix the underlying system. By automating the path from customer order to custom pattern, we make it simple for brands to build profitable, demand-driven businesses that produce garments people actually want to keep.”
The launch arrives as regulatory pressure mounts across Europe. Under the EU’s Ecodesign for Sustainable Products Regulation (ESPR), large enterprises face impending bans and mandatory reporting on the destruction of unsold textiles. ShapelyTech's technology gives brands an immediate operational strategy to align with these regulations by producing inventory only after an order is secured.
The ShapelyTech app is available now for e-commerce brands on Shopify, with enterprise custom integrations available for proprietary tech stacks. To learn more or request a demo, visit www.shapelytech.com.
Founded in Stockholm, Sweden, ShapelyTech develops software infrastructure for on-demand and made-to-measure apparel manufacturing. By linking consumer measurement inputs, parametric design automation, and digital production routing, ShapelyTech enables fashion brands to reduce returns, eliminate excess inventory, and transition away from standard sizing.
Media Relations Team ShapelyTech AB
Email: info@shapelytech.com
Website: www.shapelytech.com