Produce what fits.
When it is sold.  
We empower clothing brands to reduce returns, eliminate overproduction, and deliver garments that truly fit.
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From standard sizing to personal fit

Move beyond size charts to garments shaped by real people, real data, and real demand.

Integrated made-to-measure interface

An intuitive interface that captures body measurements and fit preferences for accurate, personalized garments.

Hybrid Product Strategy

Mix stock and on-demand size freely, apply different services per product, and control fit and sizing at the level that suits your business.

Start seamlessly with our current inventory

Start immediately with made-to-order, adjustable fit, or made-to-mesure, using the products and setup you aleady have.

Automated production order flow

Every order is set automatically to production with all required specifications.

Personalization at scale

Enable on-demand personalization that scales with your business.

Expanded product offering
Low integration costs
Premium service experience
Fewer returns
Reduced overproduction costs
No inventory risk
Increased online sales
Stronger customer loyalty

Leverage your experisence with our Shopify plug-in

Enable made-to-measure and personalized products directly in your store, no complex setup required.

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A premium experience in your online store

Expand your offer with custom fit and made-to-order.

Makes your brand stand-out

Expand your offer with premium, personalized offering that fits each customer

Better fit, higher satisfaction

Garments customers love, made for their bodies — not the average.

Sustainable by design

Produce only what is needed, when it is needed. No waste. No overproduction.

“Shapely makes made-to-measure easy for my customers, improving fit accuracy and reducing uncertainty. It’s a truly valuable tool for our vision of sustainable, long-term fashion.”

Hanna Westergren Gendebien

RAORI

Customer features

Keep your standard sizes while allowing customers to choose the length that fits them best.
Help customers measure their bodies accurately with clear video guides.
Help customers find their closest standard size based on their personal measurements with a clear, intuitive size guide tailored to your brand.
Help customers find their closest standard size based on their personal measurements with a clear, intuitive size guide tailored to your brand.

Management tools

Automatically creates a production order that is send straight to production.
Differentiate at product level by offering in-stock, on-demand, length adjustment, and custom sizing within a single product.
Easily customize copy and content to ensure customer communication aligns with your brand style and tone of voice.
Customers enter measurements in cm or inches, and use the app in Swedish or English, with more languages added on request.
Our solution for your brand

For Shopify-based brands

Start with made-to-order, adjustable fit, or length customization without changing your existing setup.

For all brands

Get in touch to explore custom integrations, advanced workflows, pattern automation and partnership opportunities.

From standard sizes to personal fit

Standard sizes were designed for efficiency, not for people.
The future is different. Clothing will be made when it’s needed, shaped to real bodies,
and worn longer because it fits as intended.
Not mass-produced. Not guessed. Personal by nature.

FAQ

Made-to-order produces garments after purchase using predefined sizes or adjustments. Made-to-measure adapts the product itself based on individual body measurements. ShapelyTech supports both — and lets brands move between them gradually.

Shopify is supported today. For other platforms or custom setups, get in touch and tell us what you need. We are continuously expanding our offering — and may already have a solution for your platform.

No. We work with brands at different stages — from independent labels to growing, medium-sized brands preparing to scale on-demand or made-to-measure.

We are here to support you. You can book a video call with our team, and we will guide you through activating the app, setting up your products, and getting started smoothly.

For Shopify brands, onboarding is quick. You can get started within an hour for one or a few products. Depending on your store's theme, some customization may be required. We support you through this process, but it may extend onboarding by a few days to ensure everything is properly set up. For custom setups, we define scope and timeline together — starting small and scaling over time.

ShapelyTech is a technology platform — we don't run production ourselves. We connect fit, patterns, and production data, and help brands work with production partners that support made-to-order and made-to-measure. When needed, we can introduce trusted on-demand production units across Europe. Contact us if you would like our help with finding the right production unit for on-demand production.

We provide tech for made-to-measure and on-demand processes. Made-to-measure garments have a better fit compared to standard sizes. Better fit directly reduces size-related returns. With made-to-measure, returns can be reduced significantly — potentially close to zero. On-demand production eliminates unsold inventory by producing only after a purchase is made. In contrast, traditional stock-based models often leave up to 30% of inventory unsold, ending up in outlets or landfill. Together, made-to-measure and on-demand production reduce both inventory risk and environmental impact.

Only the data needed to create a better-fitting garment. Customer data is handled securely and never shared without consent. Shapely does not save any data from customer input.

We actively collaborate with brands interested in shaping the future of on-demand and made-to-measure fashion. Get in touch to explore pilots, partnerships, or early access.

What’s the difference
between made-to-order and
made-to-measure?
What’s the difference between
made-to-order and made-to-measure?
What’s the difference between made-to-order and made-to-measure?
Which e-commerce platforms do you support?
Is your solution only for small brands?
What if we need help with setup or integration?
How long is the implementation process?
Do you handle production as well?
How does Shapely help to reduce returns and overproduction?
What data do you collect from customers?
How can we get involved if features are still in development?.

Join the future of fashion

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