NewsRoom

The latest articles, press releases, and newsletters from Shapely.
Wendy Heijne featured on the Nordic Founders Founders 50 list, presented by Nebius at Nordic Tech Week
September 2026

ShapelyTech Founder nominated to "The Founders 50" List

Wendy Heijne was recognized in the peer-nominated 2026 edition by Nordic Founders for developing software that eliminates fashion overproduction.

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Shapely app showing custom measurement summary on a smartphone
June 2026

ShapelyTech Launches On-Demand Fashion App

New tech platform integrates with e-commerce stores to automate custom measurements, pattern generation, and production workflows — helping fashion brands eliminate unsold inventory and lower return rates.

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July 2026

The EU Banned Destroying Unsold Clothes — But Not Overproduction

The EU's new ESPR rules stop brands from destroying unsold clothes — but overproduction itself remains untouched. Here's what actually changes, and why demand-driven production is becoming a business necessity.

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June 2026

ShapelyTech Is Live on Shopify!

ShapelyTech is now live on the Shopify App Store, bringing our custom sizing and fit solutions directly to your storefront. Fit-related issues cause over 70% of apparel returns — we're here to turn “will this fit?” into “I love this look.”

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May 2026

A New Chapter Begins — We Launched Our New Website!

This week we launched our new website at ShapelyTech! Alongside it, we've also launched our social media channels — more ways to connect, stay inspired, and be part of the conversation as we share updates, behind-the-scenes moments, and the vision driving what we're building.

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