Privacy policy
Privacy Policy
Last updated: 1 April 2026
1. Who We Are
Shapelytech AB
Skogsstigen 13B
131 42 Nacka
Sweden
Email: info@shapelytech.com
ShapelyTech builds software infrastructure that enables fashion brands to produce garments on demand and made to measure at scale. ShapelyTech AB is the data controller responsible for processing your personal data in accordance with the General Data Protection Regulation (GDPR).
2. What Personal Data We Collect
We collect personal data when you visit our website, purchase a product, or contact us. The collection may include:
Contact details
• Name
• Email address
• Phone number
• Billing and shipping address
Order & payment information
• Order history
• Transaction details
• Payment information (processed securely via Shopify or Stripe – we do not store full card details)
Measurement & fit information
• Body measurements
• Fit preferences
• Customization details
Technical data
• IP address
• Device and browser information
• Website usage data (via cookies)
3. Why We Process Your Data (Legal Basis)
We process your personal data for the following purposes:
•To comply with legal obligations
• Accounting and bookkeeping requirements under Swedish law
•For marketing (Consent): if you subscribe to our newsletter, we process your email based on your consent.
You may unsubscribe at any time.
4. How Long We Store Your Data
• Order and accounting data: 7 years (legal requirement)
• Measurement data: Until you request deletion or after prolonged inactivity
• Marketing data: Until you withdraw consent
5. Sharing of Data
We share personal data, only when necessary, with:
• Shopify (e-commerce platform provider)
• Hubspot (CRM system)
• Webflow (Website builder)
• Accounting services
All partners process data under agreements compliant with GDPR. If data is transferred outside the EU/EEA, appropriate safeguards such as Standard Contractual Clauses are applied.
6. Your RightsUnder GDPR, you have the right to:
• Access your personal data
• Request correction
• Request deletion
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
You also have the right to lodge a complaint with the Integritetsskyddsmyndigheten. To exercise your rights, contact info@shapelytech.com.
7. Cookies
We use cookies to:
• Ensure website functionality
• Improve user experience
• Analyze traffic
• Support marketing (if consented)
You can manage cookie preferences in your browser settings.
8. Security
We implement appropriate technical and organizational measures to protect your personal data. However, no system can guarantee absolute security.
9. Changes to This Policy
We may update this Privacy Policy when necessary. The latest version will always be published on our website.
